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Eco-friendly Tote Bag

by Miko Adam Apr 15, 2018

Recently, tote bags have been sold as a more eco-friendly replacement for disposable plastic bags given how they can be reused multiples times over. However, a study by the UK Environment Agency found that cotton canvas bags have to be reused at least 327 times before they can match the carbon expenditure of a single disposable plastic bag.^[1] Meanwhile, tote bags made from recycled polypropylene plastic require 26 reuses to match.

But as these tote bags have grown in stature and ubiquity, their abundance has encouraged consumers to see them as a disposable item that they don't need to reuse, defeating their very purpose. Not only do many stores offer inexpensive or even free tote bags at the register, they've also become a common marketing tool stamped with logos and used by nonprofits and businesses as promotional gifts.

This can be seen by a 2014 study which found that owners of reusable bags forget them on approximately 40% of their grocery trips and use them only about 15 times each before being discarded. Moreover, about half of respondents typically chose to use plastic bags over reusable ones, despite owning reusable bags and recognizing their benefits

Tote Bag History

by Miko Adam Apr 14, 2018

The term tote or tate, meaning "to carry", can be traced back to the 17th century but was not used to describe bags until 1900. However, the tote bag craze in the United States began in the 1940s with the release of L.L. Bean's Boat Bag in 1944. Because they were easier than carrying luggage, most people opted for using tote bags. During the 1950s, tote bags began to enter into the main culture. Women primarily utilized them as practical handheld bags because they didn't require much care. It wasn't until the 1960s when the tote bag embraced personal style. Bonnie Cashin released her own line of tote bags called Cashin Carry Tote Bags which combined style and functionality. In the 1990s, Kate Spade ultimately transformed how American culture embraced tote bags when she began carrying them as fashion bags. Today, fashion lovers and consumers can find tote bags in a variety of decorations and themes.

The Advantage Of Promotional Bags

by Miko Adam Mar 18, 2018

Have you ever been to a festival or convention show where you see all the visitors crowding at one vendor booth grabbing up all the items on the table? That vendor is offering free promotional items with the company's name printed on the surface. The people picking up these free items may use them on a daily basis, and the name of that company will be in the forefront of their memories when they need a particular service in the future. Also, the company can obtain vital research data about the customers who are most interested in their services, which can be used for future marketing strategies.

Promotional items such as totes and conference bags are advertising tools to gain further exposure for the company. Research studies have shown that people will use these bags more than nine times a month and will keep the bag for more than four years, according to the Advertising Specialties Institute. During this timeframe, people will carry the bags to work, on business trips, to outdoor activities, at sporting venues and on vacation. Every time someone sees the bag, that person will know about your company, increasing the chances that they may contact you for business services.

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